Please read this privacy policy carefully to understand how we handle your information. If you do
not agree to this privacy policy, please do not use the services.
This privacy policy (the Privacy Policy describes the data protection practices of UMA Academy
B.V. (hereinafter: UMA Academy, we, us, or our).
This Privacy Policy applies to information that we collect and use about you when you access or
use the UMA Academy website, mobile application, or other online or mobile service that links
to or otherwise presents this Privacy Policy to you. We refer to these products and services
collectively as the Services.
We collect information about you through the means discussed below. Please note that we need
certain types of information so that we can provide the Services to you. If you do not provide us
with such information, or ask us to delete it, you may no longer be able to access or use our
Services.
We collect a variety of information that you provide directly to us. For example, we collect
information from you through:
- the Services you use or processing your orders;
- requests or questions you submit to us via online forms, email, or otherwise;
- your participation in surveys and questionnaires;
- any reviews that you submit about the Services;
- account registration and administration of your account
- uploads or posts to the Services;
- requests for customer support and technical assistance.
Information about you. While parts of the Services may not require you to provide any
information that can directly identify you by name (such as if you choose to browse the website
without logging in), the specific types of information we collect will depend upon the Services
you use, how you use them, and the information you choose to provide. The types of data we
collect directly from you includes:
- email address;
- name;
- log–in credentials, if you create an UMA Academy account;
- billing information, such as shipping address of a gift card recipient, credit or debit card
number, verification number, zip code and expiration date;
- information about purchases or other transactions with us;
- information about your customer service interactions with us;
- demographic information such as your gender or other information you choose to provide as
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part of your UMA Academy profile;
- user–generated content you provide to us, such as when you comment on content on the
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Services, respond to a survey request or review a Master Course or online subscription;
- Master Courses in which you enroll;
- any other information you choose to directly provide to us in connection with your use of
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the Services.
Information about others. If you request that your purchase be provided to someone other than
yourself (such as a Master Course participant or gift voucher recipient), we use the information
you provide about the other person to make the reservation or fulfill the shipment.
When you use our Services, we collect certain information as described in this section. As
discussed further below, we and our service providers (which are third party companies that
work on our behalf) may use a variety of technologies, including cookies and similar tools, to
assist in collecting this information.
Websites. When you use our website, we may collect and analyze information such as your IP
address, browser types, browser language, operating system, software and hardware attributes
(including device IDs) referring and exit pages and URLs, the number of clicks, pages viewed
and the order of those pages, date and time of use, content watched, total minutes watched,
error logs, and other similar information about how you use the website.
Mobile Applications. When you use an UMA Academy mobile application or software ("app"),
we automatically receive certain information about the mobile phone, tablet, or computer used
to access the app, including device identifiers, IP address, operating system, version, Internet
service provider, browser type, domain name and other similar information, whether and when
you update the app, date and time of use, content watched, total minutes watched, error logs,
and other similar information about how you use the app.
Location Information. When you use the Services, we and our service providers may
automatically collect general location information (e.g., IP address, city/state and/or postal code
associated with an IP address, city/state) from your computer or mobile device.
If you access the Services through a third–party connection or log–in (e.g., through a social network like Facebook or Google), you may allow us to have access to and store certain information from your social network profile. This can include your name, gender, profile picture, your “likes” and check-ins, and your list of friends, depending on your settings on such services.
If you do not wish to have this information shared, do not use a social networking connection to access the Services. For a description of how social networking sites handle your information, please refer to their privacy policies and terms of use, which may permit you to modify your privacy settings.
You may also have the option of posting your Services activities to social networking services when you access content through the Services (for example, you may post to Instagram that you successfully completed a Master Course); you acknowledge that if you choose to use this feature, your friends, followers and subscribers on any social networking service you have enabled will be able to view such activity.
We may receive additional information such as demographic and statistical information from
third parties, such as business partners, marketers, researchers, analysts, and other parties that we
may attribute to you based on your assignment to certain statistical groups. We use this
information to supplement the information that we collect directly from you in order to derive
your possible interests and to provide more relevant experiences for you and improve our
products, analytics, and advertising.
We, or our service providers, use your information for various purposes depending on the types of information we have collected from and about you, in order to:
- complete a purchase or provide the Services you have requested, including invoicing and accounting;
- respond to your request for information and provide you with more effective and efficient customer service;
- provide you with updates and information about Master Courses or online subscriptions in which you have enrolled;
- contact you by email, postal mail, or phone regarding UMA Academy and third-party products, services, surveys, research studies, promotions, special events and other subjects that we think may be of interest to you;
- customize the advertising and content you see on the Services;
- help us better understand your interests and needs, and improve the Services, including through research and reports, and test and create new products, features, and services;
- secure our websites and applications, and resolve app crashes and other issues being reported;
- comply with any procedures, laws, and regulations which apply to us where it is necessary for our legitimate interests or the legitimate interests of others;
- establish, exercise, or defend our legal rights where it is necessary for our legitimate interests or the legitimate interests of others.
Combined Information. For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Policy.
Aggregate/Anonymous Data. We may aggregate and/or anonymize any information collected through the Services so that such information can no longer be linked to you or your device. We may use such information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors.
To collect the information in the second section above, we and our service providers may use
Internet server logs, cookies, tracking pixels, and other similar tracking technologies. We use
these technologies in order to offer you a more tailored experience in the future, by
understanding and remembering your particular browsing preferences. Cookies are small text
files that are placed on your computer or mobile device when you visit a site that enable us to:
(i) recognize your computer; (ii) store your preferences and settings; (iii) understand the web
pages of the Services you have visited; (iv) enhance your user experience by delivering and
measuring the effectiveness of content and advertising tailored to your interests; (v) perform
searches and analytics; and (vi) assist with security and administrative functions. Some cookies
are placed in your browser cache while those associated with Flash technologies are stored with
your Adobe Flash Player files.
As we adopt additional technologies, we may also gather information through other methods.
Please note that you can change your settings to notify you when a cookie is being set or
updated or to block cookies altogether. Please consult the “Help” section of your browser for
more information (e.g., Internet Explorer; Google Chrome; Mozilla Firefox; or Apple Safari). You
can also manage the use of Flash technologies, including flash cookies and local storage objects,
with the Flash management tools available at Adobe's website. Please note that by blocking,
disabling, or managing any or all cookies, you may not have access to certain features or
offerings of the Services. For more information about our use of cookies, please see our Cookie
Policy.
We may use third—party web analytics services (such as those of Google Analytics) on our
Services to collect and analyze usage information through cookies and similar tools; engage in
auditing, research, or reporting; assist with fraud prevention; and provide certain features to you.
To prevent Google Analytics from using your information for analytics, you may install the
Google Analytics Opt-out Browser Add-on by
clicking here.
If you receive email from us, we may use certain analytics tools, such as clear GIFs to capture
data such as when you open our message or click on any links or banners our email contains.
This data allows us to gauge the effectiveness of our communications and marketing campaigns.
The Services may integrate third—party advertising technologies that allow for the delivery of
relevant content and advertising on the Services, as well as on other websites you visit and other
applications you use. The ads may be based on various factors such as the content of the page
you are visiting, information you enter such as your age and gender, your searches, demographic
data, user-generated content, and other information we collect from you. These ads may be
based on your current activity or your activity over time and across other websites and online
services and may be tailored to your interests.
Third parties may also place cookies or other tracking technologies on your computer, mobile
phone, or other device to collect information about you as discussed above. These third parties
(e.g., ad networks and ad servers such as Google Analytics, DoubleClick and others) may also
serve tailored ads to you as you use the Internet and Internet-connected applications, and access
their own cookies or other tracking technologies on your computer, mobile phone, or other
device you use to access the Services to assist in this activity.
We neither have access to, nor does this Privacy Policy govern, the use of cookies or other
tracking technologies that may be placed on your device you use to access the Services by such
non—affiliated third parties. If you are interested in more information about tailored browser
advertising and how you can generally control cookies from being put on your computer to
deliver tailored advertising, you may visit the
Network Advertising Initiative’s Consumer Opt-Out
link to opt—out of receiving tailored advertising from companies that participate in those
programs. To opt out of Google Analytics for display advertising or customize Google display
network ads, visit the
Google Ads Settings page. We do not control these opt—out links or
whether any particular company chooses to participate in these opt-out programs. We are not
responsible for any choices you make using these mechanisms or the continued availability or
accuracy of these mechanisms.
Please note that if you exercise the choices above, you will still see advertising when you use the
Services, but it will not be tailored to you based on your online behavior over time.
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are
committed to providing you with meaningful choices about the information collected on our
Website for third party purposes, and that is why we provide the variety of opt-out mechanisms
listed above. However, we do not currently recognize or respond to browser-initiated DNT
signals. To learn more about Do Not Track, you can do so
here.
UMA Academy will share your information in the following ways:
Affiliates and Subsidiaries. We may share information we collect within the UMA Institute family of companies to deliver products and services to you, ensure a consistent level of service, and enhance our products, services, and your customer experience.
Service Providers. We may provide access to or share your information with select third parties who perform services on our behalf. They may have access to perform these services but are prohibited from using your information for other purposes. They may provide a variety of services to us, including billing, sales, marketing, product content and features, advertising, analytics, research, customer service, data storage, security, fraud prevention, payment processing, and legal services.
Protection of UMA Academy and Others. By using the Services, you acknowledge and agree that we may access, retain and disclose the information we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; (d) respond to your requests for customer service; and/or (e) protect the rights, property or personal safety of UMA Academy, its agents and affiliates, its users and/or the public. This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes.
Business Transfers. As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions (including in contemplation of such transactions), user information may be among the transferred assets. If a portion or all of our assets are sold or transferred to a third—party, customer information (including your email address) would likely be one of the transferred business assets. If such transfer is subject to additional mandatory restrictions under applicable laws, we will comply with such restrictions.
Public Forums. Certain features of our future Services may make it possible for you to share comments publicly with other users. Any information that you submit through such features is not confidential, and we may use it for any purpose (including in testimonials or other marketing materials). Any information you post openly in these ways will be available to the public at large and potentially accessible through third—party search engines. Accordingly, please take care when using these features.
Aggregate/Anonymous Information. From time to time, we may share Aggregate/Anonymous Information about use of the Services, such as by publishing a report on usage trends. The sharing of such data is unrestricted.
We keep your information for no longer than necessary for the purposes for which it is
processed. The length of time for which we retain information depends on the purposes for
which we collected and use it and/or as required to comply with applicable laws.
UMA Academy takes technical and organizational security measures to protect the information
provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or
destruction. However, no Internet or email transmission is ever fully secure or error free. Please
keep this in mind when disclosing any information to UMA Academy via the Internet.
Depending on your jurisdiction of residence, you may have certain rights with respect to your
information as further described in this section.
If you would like further information in relation to your legal rights under applicable law or would like to exercise any of them, please contact us using the information in the “Contact Us” section below at any time. Your local laws (e.g., in the EU) may permit you to request that we:
- provide access to and/or a copy of certain information we hold about you;
- prevent the processing of your information for direct-marketing purposes (including any direct marketing processing based on profiling);
- update information which is out of date or incorrect;
- delete certain information which we are holding about you;
- restrict the way that we process and disclose certain of your information;
- transfer your information to a third party provider of services;
- revoke your consent for the processing of your information.
We will consider all requests and provide our response within the time period stated by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We may request you provide us with information necessary to confirm your identity before responding to your request.
You may instruct us not to use your contact information to contact you by email, postal mail, or
phone regarding products, services, promotions and special events that might appeal to your
interests by contacting us using the information below. In commercial email messages, you can
also opt out by following the instructions located at the bottom of such emails. Please note that,
regardless of your request, we may still use and share certain information as permitted by
applicable law. For example, you may not opt out of certain operational emails, such as those
reflecting our relationship or transactions with you, or important notifications regarding Master
Courses in which you are enrolled.
The legal bases for using your information as set out in this Privacy Policy are as follows:
- where use of your information is necessary to perform our obligations under a contract with you (for example, to comply with: the terms of service of our Website which you accept by browsing the Website or registering; and/or our contract to provide our Services to you);
- where use of your information is necessary for our legitimate interests or the legitimate interests of others (for example, to provide security for our website and applications; operate our business and our Services; make and receive payments; comply with legal requirements and defend our legal rights; prevent fraud and to know the customer to whom we are providing Services);
- where we are required to process information in accordance with an EU Member State legal obligation; or
- where we have your consent, in accordance with applicable law.
We reserve the right to amend this Privacy Policy at any time to reflect changes in the law, our
data collection and use practices, the features of our Services, or advances in technology. We
will make the revised Privacy Policy accessible through the Services, so you should review the
Privacy Policy periodically. You can know if the Privacy Policy has changed since the last time
you reviewed it by checking the “Effective Date" included at the beginning of the document. If
we make a material change to the Policy, you will be provided with appropriate notice in
accordance with legal requirements. By continuing to use the Services, you are confirming that
you have read and understood the latest version of this Privacy Policy.
Please feel free to contact us if you have any questions about UMA Academy’s Privacy Policy or
the information practices of the Services.
You may contact us as follows:
UMA Academy B.V.
Falckstraat 51
1017 VV Amsterdam
The Netherlands
academy@uma-institute.com 
